Embedded Files
Heravia is a premium herbal tea brand built around calm, ritual, and natural wellness. The project involved developing the brand from the ground up, including naming, positioning, visual identity, and packaging for a full product range.
The main challenge was to create a brand that feels luxurious and contemporary while staying rooted in nature and simplicity. The identity needed to communicate calm and trust, differentiate between multiple tea blends, and work across reusable tin packaging without becoming overly decorative or cliché.
The design approach focused on a refined, understated visual language. A clean serif logotype paired with an organic emblem established a calm yet distinctive presence. Each blend received its own color palette and narrative to ensure clear differentiation while maintaining a cohesive system. Reusable tins were chosen for their premium feel and sustainability, allowing the visual identity to translate into a tactile, long-lasting product experience.
Page updated
Google Sites
Report abuse