I'm Halima El Haddad, a brand designer and creative director based in Morocco, with over eight years of experience building visual identities for SMEs and growing businesses.

My background is uncommon for a brand designer: a fine arts degree from INBA Tétouan, hands-on production experience from the ground up, and a master's in Cultural and Creative Industries currently underway at Ibn Tofail University. That combination of craft, strategy, and cultural thinking shapes how I approach every project.

I have led brand development at Greativa Consulting Group, directed 10+ identity projects from discovery to full rollout, and worked across brand strategy, design systems, packaging, and UI art direction. Beyond client work, I have taught color theory, assisted at international art residencies, and exhibited my own artistic practice.

I work through a structured four-stage process called The Forge, from brand strategy to final guidelines, designed to give clients clarity at every step and a brand built to last.