EmpoHered Impact

ImpowHERed Impact is a platform dedicated to equipping women founders with the knowledge, connections, and resources to build and sustain ventures that create lasting social impact. Rooted in empowerment and community, EI supports women who aspire to transform their communities and establish financially sustainable businesses that make a difference.

The challenge was to create a brand that feels empowering, credible, and purpose driven while staying warm and accessible. EmpowHERed Impact needed an identity that stands out in the entrepreneurship space and clearly reflects its focus on women in social impact.

The visual direction focused on clarity, confidence, and storytelling. A clean and approachable identity was developed to reflect the brand's supportive "big sister" spirit. The logomark, color palette, and layout system were crafted to express strength, optimism, and community, allowing the brand to communicate its mission of guiding women founders toward meaningful impact.